Introducing the 2018 Ford EcoSport
The 2018 Ford EcoSport
With gas prices relatively low and stable, consumers have continued abandoning cars in favour of utility vehicles. In general, they can offer greater cargo space, more head room and leg room, and (often) better visibility. So, automakers have been adjusting their lineups. Ford already has the Escape, Edge, Explorer, Flex, and Expedition. In 2020, they’ll add a rugged off-roader in the form of the Bronco. But, for this year, Ford has added the EcoSport subcompact SUV.
The 2018 EcoSport is slightly smaller than the Ford Escape, and the base model has an MSRP of $21,999. According to Cristina Aquino, Ford EcoSport marketing manager, “The all-new Ford EcoSport is a unique vehicle that is perfect for those who are looking to get the most out of their day. It offers space-saving convenience, SUV capability and complete connectivity.” Let’s a closer look at the EcoSport and see if it lives up to its billing.
With SYNC Connect capability and a 4G LTE WiFi Hotspot, the EcoSport certainly delivers on the promise of connectivity. The hotspot allows multiple devices to connect to fast internet on the go. Additionally, the EcoSport boasts the latest safety features and entertainment technology. You can add features like FordPass, and a Bang & Olufsen 9-speaker Audio system. For maximum safety, the EcoSport can be equipped with BLIS (Blind-Spot Information System). That includes cross-traffic alert which will notify you of obstacles approaching from either side as you back out in a busy parking lot.
Sticking the word sport in the name of the pint-sized SUV may raise a few eyebrows. But you shouldn’t dismiss the EcoSport’s utility with only a cursory examination of its merits. Intelligent 4WD is available on every trim for assured performance in all conditions. And, while the EcoSport is quite small, the lithe frame allows all of the horsepower to go just a little bit further. You get a choice between two engines: the standard 2.0L I-4 and the award-winning three-cylinder 1.0L turbocharged EcoBoost®.
The latter choice will give you a little extra power and efficiency, but each engine will be paired with Ford’s smooth six-speed automatic transmission. Auto Start-Stop technology is also available – part of Exact fuel efficiency and power numbers are unknown, but you can bet that limiting fuel consumption will be a greater priority than quarter-mile speed. Regardless, either engine, when combined with the EcoSport’s small frame, should result in nimble, athletic performance. The Ford EcoSport will be available at the beginning of 2018.
The 2018 EcoSport is built on the same platform as the Ford Fiesta, so they share a footprint. But that’s where the similarities end. Ford has made the EcoSport significantly taller and, relative to the EcoSport’s size, headroom and legroom for the average passenger are impressive. Plus, you can add to that comfort with heated, leather seats. There’s tons of room for storing cargo, too – the EcoSport has 30 storage pockets for the sake of Peter!
The 2018 EcoSport is available in four trims, S, SE, Titanium, and SES. The base model S starts at $21,999 and the SES carries an MSRP of $28,499. And while the SES offers a pretty compelling suite of performance, comfort, and entertainment features, the best value is arguably the mid-range SE at an MSRP of $24,999.
It comes with standard 16”, Shadow Silver aluminum wheels; heated seats, leather-wrapped steering wheel, and Intelligent Access. Additionally, it opens the door to great available features like SYNC 3, WiFi hotspot, and the crisp 8” infotainment screen. And, to get the most out your EcoSport, you should add Intelligent 4WD. It makes navigating the worst of Canadian weather a breeze.