Introducing the New 2018 Ford F-150
The 2018 Ford F-150
In a recently released brochure, Ford Motor Company displayed the new 2018 Ford F-150. Obviously, the brand has treated Canada’s best-selling truck to a bit of a design overhaul. Fortunately for us, they revealed some of inspiration behind its updated features.
The chief of Ford’s truck design, Gordon Platt, explains the style change, “We call our F-Series customers ‘bold guardians of the brand. These customers know our Built Ford Tough DNA, and they want their trucks to convey strength, capability, boldness and power – without being ‘in your face’ aggressive” (I wonder who Platt is ramming his finger at). Despite Platt’s statement, the F-150 doesn’t look drastically different than its predecessor. That much you can see in the image above. Instead, it’s become just a little more stylish, and a little less boxy, without straying from the “Built Ford Tough design language.”
Specifically, the first thing you’ll notice is the new grille. With the exception of the Raptor’s grille, and the XLT’s available chrome billet grille, every 2017 F-150 used a variation of the three bar style. In fact, that style has been a staple for years on Ford’s pickup. But now it’s been replaced by a two bar style. Ford says the new grille “conveys strength”. But, for better or worse, it’s reminiscent of the Ford Flex’s long, single bar grille. At the the same time, it does fit nicely into the new C-Clamp headlights. Okay, I promise not to use the word “bar” again.
Other style updates for the 2018 F-150 include:
- Chamfered hood for improved aerodynamics
- New frame-mounted steel bumper
- The side windows feature smart cut-outs to improve driver visibility
- On XL, XLT, and Lariat models, “F-150” is stamped into the tailgate.
- And more
But, for most pickup drivers, performance is more important than style. And, for them, there are a number of new improvements. Most surprisingly, Ford has introduced a new diesel engine for the 2018 F-150. The 3.0L Power Stroke should offer the power and fuel economy that truck fans have been clamouring for. But the new diesel won’t be immediately available this fall. The 2018 Ford F-150 will debut with a new, standard 3.3L Ti-VCT V6. Beyond that, there is a 2.7L EcoBoost, a 5.L V8, and a 3.5L EcoBoost. Further, those three will be combined with the (relatively) new 10-speed automatic transmission.
- Available LED Work Lights in cargo box
- Integrated Tailgate Step
- Stowable Cargo Ramps
- And more
Finally, the F-150 will be getting a suite of new technology for safety and entertainment. First, there’s an available B&O PLAY sound system should satisfy the more rugged audiophiles. There’s also SYNC Connect with Ford Pass for smartphone integration and control. That will allow F-150 owners to remotely check fuel level, schedule automatic starts, and unlock their trucks. But that’s just the start. Other smart, technological highlights include:
- Auto Stop/Start is standard across the lineup
- Available Adaptive Cruise
- Available Blind Spot Information Centre with trailer coverage
- Available Pedestrian Detection and Pre-Collision Assist
The 2018 F-150 will be made available to buyers in the fall of this year (the diesel will come shortly after). If you can’t wait that long, or you hate the new grille, you should check out the 2017 model. Ford will start ramping up the incentives to clear out old F-150s in the coming months, so keep your eyes peeled.