The 2018 Ford Fiesta: Is Canada Invited to the Party?

July 27th, 2017 by

Will the 2018 Ford Fiesta change much in North America?

The 2018 Ford Fiesta

Across the Atlantic, the Ford Fiesta is king. That’s right: the Ford Fiesta. In the U.K., the Fiesta has long been the best-selling vehicle. A combination of crowded urban centres and convenient public transit make owning a big SUV or truck unnecessary. Instead, Europeans prefer nimble and fuel efficient cars. To build on the success of the 2017 Ford Fiesta, the company is introducing some significant improvements for 2018… but they might not come to North America.

Under the Hood

The 2018 Ford Fiesta will have a 1.5 litre diesel engine, but that will represent an insignificant amount of sales. For the most part, buyers will be opting for one of the three-cylinder gas powerplants. Ford has packed the base models with 1.1L variants capable of delivering either 69 or 84 horsepower. If you look around at the F-150 empire sometimes called Saskatchewan, the closest thing to a 69-horsepower car you’ll see is a mobility scooter. There’s simply no demand for a car with that little punch.

But the European model will also offer a 1.0 EcoBoost engine as well, tuned to either 99, 123, or 128 horsepower. It wouldn’t be surprising if those options make it to the Canadian market. After all, the 2017 Ford Fiesta already packs the 1L EcoBoost in North America. That’s the engine that won International Engine of the Year in its category for its hyper-efficient use of size.

On the Road

So, while the 2018 Ford Fiesta may not bring any significant changes to the engine lineup, enthusiasts will be hoping for some of the other performance improvements Ford has slated for Europe. Steering responsiveness has been drastically improved. The Fiesta is trim and agile, much more so than its previous incarnation. Ford has also made it surprisingly quiet and comfortable to drive. Given the Fiesta’s attractive price and small wheelbase, that achievement is extra impressive.

Ford is making strides on the inside too. You’ll find plenty of features usually reserved for much larger, more expensive vehicles on offer. Specifically, Ford will offer available safety technology like 360-degree cameras, adaptive cruise control, pedestrian detection, automatic braking, and various lane assistances. Quite simply, manufacturer’s of comparably sized cars aren’t delivering that kind comprehensive technology. Those features will also complement improved interior materials and an updated exterior design that makes the Fiesta feel a bit like the Ford Focus with an Aston Martin grille.

Fiesta Americano

What are the chances that all of these improvements come to North America? It’s hard to say. However, we live in a time where Canadian consumers are buying more trucks and SUVs than ever before. We also live in a time where the Ford Focus will be produced in China. Obviously it’s not a good time for economy cars in Canada. But, with a combination of the latest technology, a world class engine, and a low MSRP, the 2018 Fiesta may still capture some strong interest from students and urban commuters who don’t like to cloud intersections with exhaust fumes.

Check back here for the latest news on the 2018 Ford Fiesta coming the North American market and hit the link below to check out the 2017 Fiesta.

2017 Lincoln MKC