Fords Keeping you Safe

November 8th, 2016 by

Capital Ford Lincoln Regina

Pre-Collision Assist with Pedestrian Detection

Over the years, Ford has taken huge steps to make your life and everyone around you a little safer. According to the National Highway Traffic Safety Administration, one pedestrian is injured every eight minutes in a vehicle crash. In 2014 4, 884 pedestrians died, and an estimated 65, 000 injured, in the United States. Ford has a nifty feature called Pre-Collision Assist with Pedestrian Detection which has been launched on the new 2017 Ford Fusion.  Not only can an accident occur when a driver is distracted but even when a pedestrian is distracted. They have now been named “Petextrians” – people walking while texting.

Ford’s new Pre-Collision Assist with Pedestrian Detection can help predict the movement of a pedestrian to help reduce the chances of a frontal collision. Many cities across the world have taken big strides to help prevent such an avoidable situation.

  • Rexburg, Idaho – Law passed in 2011 against texting while crossing the street. Anyone who gets caught will get fines $50.
  • Augsburg, Germany – Red LED lights are mounted on the ground to warn pedestrians who are crossing the tram tracks.
  • Chongqing, China – A theme park painted a smartphone lane on 30 meters of the sidewalk. Officials in Seoul plan to expand a similar project across South Korea.

Ford Pre-Collision Assist with Pedestrian Detection works by combining radar and camera technology to scan the road ahead for collision risks. If something is detected, the vehicle will provide a visual and audible warning and mute the audio. If the driver doesn’t react to the warning, the technology can automatically apply up to the vehicle’s full braking force. Working in the daylight and good weather conditions at speeds up to 50mph, Ford’s system can process information collected from the windshield-mounted camera which has been taught to classify different vehicle and pedestrian scenarios.

This is just another way Ford is trying to keep the roads a safer place. There are so many distractions and as much as we’d like to say we aren’t easily distracted, there is so much going on all the time that our mind slips sometimes. This Pre-Collision Assist with Pedestrian Detection is just a little helper to keep us on track.

Capital Ford Lincoln Regina