J.D. Power’s Most Dependable Light-Duty Pickup

March 14th, 2017 by

The Ford F-150 has received J.D. Power’s 2017 long-term dependability award for large, light-duty pickups.

How is Dependability Measured?

J.D. Power base their rewards on the number of problems reported by owners over a three-year period. Per their website, the Vehicle Dependability Study (VDS) considers “features and controls; engine and transmission; entertainment and navigation; heating and cooling; the overall driving experience, and more.” Basically, if drivers require maintenance to fix problems with their trucks, J.D. Power tallies it. Ultimately, F-150 owners experienced the fewest problems with their trucks.

What is Ford Doing Differently?

According to Ford, “research shows F-150’s dependability – paired with its capability and toughness – is a key differentiator for the truck over the competition. Truck shoppers say they prioritize a pickup truck’s quality above all other attributes.” That makes sense. Drivers buy trucks to perform demanding tasks. Towing, hauling, and off-roading can make up the average truck’s Tuesday morning. That’s why Ford have been focusing on maximizing the dependability and strength of their vehicles.

J.D. Power also named Ford the second most-improved brand in overall dependability. They’re seeing results, but Ford is unsatisfied. In 2015, Ford introduced military-grade aluminum to the bodies of their F-series pickups. When you think about it, that’s a big risk for a truck perpetually at the top of Canadian sales charts. But it brought greater towing and payload capacities.

In 2017, the F-150 upped the bar again, adding a bunch of safety features like standard AdvanceTrac® with Roll Stability Control, Curve Control, and standard trailer sway control. So, it’s not hard to believe that the F-150 will remain at the top of the class. Ford subjected the latest model to 16 million kilometres of cumulative testing. That includes stress-testing in adverse environments and extended testing on real roads.

Capital Ford Lincoln

Pickup drivers deserve a truck that’s Manitoba Tough, and the Ford F-150 continues to fit that bill. With proven strength, fuel economy, and now, dependability; the F-150 is deservedly Canada’s best selling truck. To experience one for yourself, call us at (855) 421-6331, check out our inventory online, or stop by in person. We’re DealerRater’s #1 Ford Dealer in Manitoba for a reason.