World’s Most Ethical Companies
Ethisphere has named Ford Motor Company among the World’s Most Ethical Companies in 2017. Impressively, this is the eighth consecutive year Ford have been honoured. Furthermore, it’s one of only two automakers to receive the acknowledgement (Volvo being the second).
What Are Ethical Companies?
Ethisphere is an independent watchdog providing objective ranking for corporate ethics. In its own words, Ethisphere rewards companies “promoting ethical business standards and practices internally, enabling managers and employees to make good choices, and shaping future industry standards by introducing tomorrow’s best practices today”. In my words, dumping sewage is bad; dumping money into charities is good. But it’s not just about philanthropy. Historically, Ethisphere says organisations on their list have “out-performed others financially.” It hopes that demonstrating a connection between success and ethical business practices will encourage other businesses to follow suit.
Why Is Ford on the List?
In terms of business success, Ford has always been among the strongest auto brands in North America. Recently, they’ve been bolstering their success with innovation in technology and ethical business practices. Here are just a few of the many ethical initiatives Ford has introduced.
In its 14th year, Ford’s Driving Skills For Life program continues to teach young drivers about safe and responsible driving. Part of the program focuses on educating students about the dangers of impaired and distracted driving. One of the tools Ford uses is a custom “Drunk Driving Suit” that simulates the experience of impaired driving. The Driving Skills for Life Program tours North America.
Ford has also set a target to reduce water used in vehicle manufacturing by 72% in 2020. Further, they’ve stated “a long-term aspirational goal of zero drinkable water use in manufacturing.” Additionally, they’ve invented a device that can generate more drinkable water within the car itself. This target is part of a broader environmental initiative.
Through Partnership for a Cleaner Environment (PACE), Ford is trying to promote sustainability through its entire supply chain. So, before Ford even acquires a type of metal, fabric, or rubber, the’ve reduced environmental impact of the finished product. And, “Ford has expanded the program now to include tools that help suppliers reduce carbon-dioxide emissions and waste, as well as help make water and energy consumption more efficient.”
Evidently, Ford is using its influence to encourage better business practices from its suppliers (and competitors). And these are only a few examples of their dedication to ethical practices. Further, Ford is educating its consumers on how to safely use its products. In turn, those consumers can feel better about supporting a company dedicated to creating a better world.